Os Princípios Básicos de Impressões de anúncios
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It makes for more accurate targeting as you can ensure your ads are only reaching the right people at the right time.
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Improved performance: RTB allows advertisers to use one dashboard interface for their campaign, rather than communicating with multiple publishers at once.
Real time bidding allows for faster and more efficient buying for advertisers. They are able to have more control over their buying, which cuts down on wasted ad impressions by serving ads to relevant audiences and minimizing ad fraud risk—making it cost-efficient, as well.
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Saving time: RTB enables advertisers to place hundreds or even thousands of ads within seconds. That’s exponentially faster than traditional ad placement.
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To determine what ad inventory to bid on, advertisers will set targeting parameters. For instance, a brand may only want to target users who are in a specific region or have visited their website recently.
The difference is that while RTB utilizes programmatic advertising, not all programmatic advertising uses RTB. For example, advertisers can programmatically purchase more info inventory directly from publishers instead of bidding on an open market with RTB.
Unparalleled tracking and targeting: Unlike other CTV ad platforms that use ineffective third-party vendors or charge Em excesso for targeting abilities, MNTN uses first and third-party data to prioritize audience and performance with targeting efforts. Pelo hidden or Em excesso fees necessary.
In this guide, we’ll explain the meaning of RTB and its advantages for both advertisers and publishers.
The main advantage that RTB offers to both publishers and advertisers is efficiency — as an automated process, RTB eliminates the negotiations involved in traditional ad deals and significantly reduces the time it takes to buy and sell inventory.
Brand safety: Due to the randomized nature of RTB, there is a chance your content could appear next to content that doesn’t align with your brand.
As part of the ad process, DSPs often provide their advertisers with additional data from third-party providers and enable them to complement this data with data from advertisers own systems.